Tourism company Essay Example | Topics and Well Written Essays - 3000 words

Tourism company - Essay Example Opening up of new routes by airlines and lesser restrictions to length of stay have further enhanced the capacity to travel. These have also made locations in developing nations more appealing due to the stretching of the currency of the developed nations being possible. International tourist arrivals in the year 1950 were 25 million. Figures from World Tourism Organization reported in July 2005 estimated that international tourism arrivals reached 763 million, an increase of 10% over 2003. The industry has created the drive for an insatiable need to travel and experience the unknown. The youth market is becoming more and more inclined to travel and being a very diverse community are willing to experiment in its holiday requirements. Forecasted to grow by 6% between 2000 and 2010, the 18-30 age groups has more disposable income than previous generations and are becoming more confident holidaymakers. The concept of a holiday has moved among this generation from "rest and relaxation" to "fun and frolic." As a new target segment, they are demanding more uniqueness in their holiday habits as well as more value for money as perceived by them. They want to enjoy a wider spectrum of activities while on holiday. With the growing proportion of youths, travelling independently and booking on-line, all the trends within the package market reflect these changes. The specialist youth brands are working hard to dispel the traditional aspects of this market and offer better standards of accommodation and more activities for this increasingly discerning group. The competition to tap this market segment is fierce often being necessary that the little extras may make the difference between the purchase of this package or the next. One of today's greatest challenges in customer experience management is to create and sustain a predictable and consistent level of service that is very important in the leisure and tourism industry. The advent of Club 18-30 Club 18-30 has been Britain's leading youth tour operator since 1965 and started life by taking 580 yuppies to the Costa Brava. Its original purpose when launched by the Horizon group was to fill unused night flight seats, and it did extremely well. Buoyed by its instant success, it was supported by the ILG group and during the 70's & 80's, established itself as being synonymous with youth holidays. When the parent company ILG succumbed to the Gulf War, it was re-established by a management buy out and re-launched as 'The Club'. It received tremendous support from the UK travel trade, overseas hoteliers, agents and representatives. In 1994, it reverted to its original name and sales soared from 20,000 at the re-launch to over 100,000 in just 8 years. Throughout the years, many different companies have owned Club 18-30 and in 1999, it became part on the Thomas Cook Group. Club 18-30 was first launched in Spain and in the United Kingdom in 1965. It has since then established a significant reputation under that trademark in the youth holiday market. In the year, 2001, turnover of goods and services provided internationally under the Club 18-30 mark was in excess of 30 million. Extensive advertising under that mark on television, at the cinema, on the radio and in national publications at a cost of over 1 million helped promote this concept. In 2002, Club 18-30